Case Studies: Upstate Circle of Friends 


Upstate Circle of Friends is a non-profit organization that is committed to expanding opportunities, enhancing the quality of life, and the progression of at-risk children, children with disabilities, and their families through various educational, recreational, and social programs.

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Client Objectives:

Upstate Circle of Friends wanted their web presence to be focused on providing information about their services as well as the programs that they have to offer. They wanted their website to "standout" and be visually appealing as well as being open and easy to navigate. Lastly the client wanted all of their printed marketing material to reflect the overall tone of the website.

Solution Offered

A website was developed for Upstate Circle of Friends that allowed visitors to easily access the information on their history and services. The website is presented in an open and inviting format while being highly functional. A content management system was developed to allow the website administrator to easily add event information and manage the testimonials that visitors add to the website. Additionally, an upload program was developed allowing the administrator to add and categorize documents on the website.

For the printed materials, brochures, postcards and booklets were developed with a unifying theme to brand Upstate Circle of Friends with a look and feel unique to their organization.

Services Performed

  • Original Concept and Development
  • Html, PHP, CSS and Javascript
  • MySQL database
  • Customized Content Management System
  • Expanded existing brand identity using unifying theme for website, brochures, postcards, etc...